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  About Us
What's in a name?
The dictionary explains that a goody is something that brings much pleasure and satisfaction. Considering the millions of pleased and satisfied Goody's customers and the Company's incredible growth, the definition seems apt. But to us Goody's means even more; three generations of the Goodfriend family, each committed to creating for you a shopping experience that fully meets the fashion needs of your family. This commitment is backed, not only by more than 12,000 associates throughout the Southeastern, Southwestern and Midwestern United States, but also by the strength of a bevy of great brands.

Brands, Brands...And More Brands.
Goody’s is committed to offering you the brands you love and trust: Ashley Judd Collection, Chaps, Levi's®, Lee®, Soffe, Adidas, New Balance, Nike, OshKosh, Alfred Dunner, YMI, Briggs, Aerosole, Notations, Kid Crew, Byer, Carter's, Cathy Daniels, Dockers®, Duck Head®, Duck Head Jeans Co.®, Alia, Angels, U.S. Polo Assn., Gloria Vanderbilt, Ivy Crew®, Keds, L.E.I., Malibu Dream Girl, Bahama Sunwear, Erika, Mootsies Tootsies, Mountain Lake®, Mudd, Old College Inn®, Reebok, Requirements, Rosetti, Russell, Sag Harbor, Sbicca, Unlisted, Skechers, Unionbay, Energie, Susan Lawrence, Diba East, Jasmin, Zana-di and more.

We're proud, We're Honest: We're All About You!
Our customers have told us time and again that they expect great brands at a great value. We pride ourselves on offering our shoppers that and more. But our philosophy of value goes much deeper. Since Mike Goodfriend opened our first store in 1953, we've been an organization grounded in the reality of decent values: ethical business practices, active community support, and hard work.